{"id":3626,"date":"2021-08-04T09:32:13","date_gmt":"2021-08-04T09:32:13","guid":{"rendered":"https:\/\/www.fragrance-oils.com\/case-studies\/nuoc-xa-mem-vai-khong-ngung-cai-tien\/"},"modified":"2022-05-25T11:59:51","modified_gmt":"2022-05-25T11:59:51","slug":"nuoc-xa-mem-vai-khong-ngung-cai-tien","status":"publish","type":"case-studies","link":"https:\/\/www.fragrance-oils.com\/vi\/case-studies\/nuoc-xa-mem-vai-khong-ngung-cai-tien\/","title":{"rendered":"N\u01b0\u1edbc x\u1ea3 m\u1ec1m v\u1ea3i kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn"},"content":{"rendered":"
\n
\n
\n
\n
\n \n \n \n Trang Ch\u1ee7<\/span>\n\n <\/a>\n <\/path><\/svg>\n<\/span>\n \n \n \n Gi\u1edbi thi\u1ec7u c\u00f4ng ty<\/span>\n\n <\/a>\n <\/path><\/svg>\n<\/span>\n \n \n \n Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh<\/span>\n\n <\/a>\n <\/path><\/svg>\n<\/span>\n \n \n N\u01b0\u1edbc x\u1ea3 m\u1ec1m v\u1ea3i kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn<\/span>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
<\/div>\n
\n
\n
\n

\n N\u01b0\u1edbc x\u1ea3 m\u1ec1m v\u1ea3i kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn\n <\/h1>\n <\/div>\n
\n
\n \"\"<\/picture>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n
\n
\n
\n
\n

B\u1ee9t ph\u00e1 b\u1eb1ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc x\u1ea3 v\u1ea3i.<\/h2>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
\n
\n
\n
\n
\n
\n

Chuy\u1ec7n h\u1eadu tr\u01b0\u1eddng<\/h3>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
\n
\n
\n
\n

Khi m\u1ed9t kh\u00e1ch h\u00e0ng t\u1ea1i \u0110\u00f4ng Nam \u00c1 y\u00eau c\u1ea7u ch\u00fang t\u00f4i c\u1ea3i ti\u1ebfn d\u00f2ng s\u1ea3n ph\u1ea9m n\u01b0\u1edbc x\u1ea3 v\u1ea3i c\u1ee7a h\u1ecd, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng h\u01b0\u01a1ng li\u1ec7u tuy\u1ec7t v\u1eddi m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u trong nh\u1eefng l\u1ee3i \u00edch m\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho h\u1ecd. L\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb thu\u1ed9c t\u1eadp \u0111o\u00e0n <\/span>Givaudan<\/span> , \u0111\u1ed9i ng\u0169 Scentmaker ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c h\u1eadu thu\u1eabn b\u1eb1ng c\u00e1c nghi\u00ean c\u1ee9u, c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3i ti\u1ebfn h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh t\u1eeb m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t h\u01b0\u01a1ng li\u1ec7u l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. L\u1ebd \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0 ch\u00fang t\u00f4i n\u00f3ng l\u00f2ng mu\u1ed1n \u1ee9ng d\u1ee5ng nh\u1eefng l\u1ee3i \u00edch \u0111\u00f3 cho kh\u00e1ch h\u00e0ng n\u00e0y. <\/span><\/p>\n

K\u1ebft qu\u1ea3 l\u00e0<\/span> OptiEssence<\/b> \u2013 m\u1ed9t c\u01a1 ch\u1ebf \u0111\u1ed9c \u0111\u00e1o m\u00e0 ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n kh\u00f4ng ch\u1ec9 gi\u00fap n\u01b0\u1edbc x\u1ea3 v\u1ea3i c\u00f3 m\u00f9i h\u01b0\u01a1ng tuy\u1ec7t di\u1ec7u m\u00e0 th\u1ef1c t\u1ebf c\u00f2n t\u0103ng c\u01b0\u1eddng t\u00e1c d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span> <\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi kh\u00e1c, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eefng k\u1ef3 th\u1ea3o lu\u1eadn t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ecdi m\u1eb7t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00f9ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng cu\u1ed9c h\u1ecdp n\u00e0y, ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 m\u1ed9t c\u01a1 h\u1ed9i s\u00e1ng gi\u00e1: m\u1eb7c d\u00f9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng, n\u00f3 c\u00f2n y\u1ebfu v\u1ec1 m\u1eb7t \u0111\u1ed5i m\u1edbi v\u00e0 \u0111ang m\u1ea5t d\u1ea7n th\u1ecb ph\u1ea7n. Sau khi \u0111\u00e1nh gi\u00e1 d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh t\u01b0\u01a1ng t\u1ef1, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t s\u01a1 \u0111\u1ed3 h\u01b0\u01a1ng li\u1ec7u\/m\u00e0u s\u1eafc \u0111\u1ec3 v\u1ea1ch ra nh\u1eefng kho\u1ea3ng tr\u1ed1ng v\u00e0 c\u01a1 h\u1ed9i ch\u00ednh. <\/span><\/p>\n

V\u0103n ph\u00f2ng Indonesia g\u1eedi s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111\u1ed3ng nghi\u1ec7p ch\u00fang t\u00f4i t\u1ea1i Manchester, t\u1ea1i \u0111\u00e2y c\u00e1c chuy\u00ean gia Scentmaker trong b\u1ed9 ph\u1eadn Evaluation, Perfumery v\u00e0 Marketing (\u0111\u00e1nh gi\u00e1, \u0111i\u1ec1u ch\u1ebf n\u01b0\u1edbc hoa v\u00e0 ti\u1ebfp th\u1ecb) nh\u1eadn \u0111\u1ecbnh r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ea1nh tranh t\u1ed1t v\u1ec1 m\u1eb7t m\u00e0u s\u1eafc, nh\u01b0ng l\u1ea1i t\u1ee5t h\u1eadu v\u1ec1 s\u1ee9c h\u00fat c\u1ee7a h\u01b0\u01a1ng th\u01a1m. Nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n c\u1ee7a Givaudan cho bi\u1ebft ch\u00ednh x\u00e1c \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm. Khi n\u00f3i \u0111\u1ebfn n\u01b0\u1edbc x\u1ea3 m\u1ec1m v\u1ea3i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i m\u00f9i h\u01b0\u01a1ng k\u00e9o d\u00e0i l\u00e2u ngay c\u1ea3 sau khi gi\u1eb7t. H\u1ecd mu\u1ed1n m\u00f9i h\u01b0\u01a1ng lan t\u1ecfa \u1edf t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau, t\u1eeb l\u00fac r\u00fat \u0111\u1ed3 t\u1eeb trong m\u00e1y gi\u1eb7t \u0111\u1ebfn l\u00fac l\u1ea5y ra kh\u1ecfi t\u1ee7 \u0111\u1ec3 m\u1eb7c v\u00e0i tu\u1ea7n sau \u0111\u00f3. <\/span><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

<\/div>\n\n\n
\n
\n
\n
\n \"fragrance<\/picture>