The sense of smell is so powerful that fragrance choice ultimately influences a customer’s perception of your brand and their decision to re-purchase. To develop that winning scent, we work closely with you to understand your brand and target audience.
We can even advise on ingredients, colour and other trends that are happening around the world. Our creative team will review your corner of the market, helping you to keep up-to-date about what’s trending and make informed decisions about how to position your products.
Have a scent in mind?
We're here to help you bring it to life
Fragrance is one of the main differentiators that set fabric care brands apart. As experts in this area, we’re in the perfect position to advise on the latest consumer trends around freshness. By providing technical insights, we develop fragrances that provide lasting results for all fabric care products.
We transform functional household products into applications that are a pleasure to use. From washing up liquid and surface spray to toilet cleaner and bleach, we help create a sensory experience that consumers associate with cleanliness and hygiene.
Developing fine fragrances is all about evoking memories, feelings and emotions. Unlike other product categories, the “scent” takes centre stage. We combine our technical expertise with the finest ingredients, letting our imaginations run wild in search of the next exciting and iconic fragrance.
Our contemporary fragrances are inspired by the world around us. We follow the latest trends in colour, fashion and home interiors – offering the creative and technical support to develop exciting new fragrances that capture the moment and bring ambience to any interior space.
We produce and supply a wide selection of natural extracts. We love showing customers what’s possible, giving you endless inspiration for new product development.