design of woman and toddler with fresh laundry

Fragrance is one of the main differentiators that set fabric care brands apart.

As experts in this area, we’re in the perfect position to advise on the latest consumer trends around freshness. By providing technical insights, we develop fragrances that provide lasting results for all fabric care products.

fabric care collaboration graphic

Collaboration

There’s an immediate connection between scent and hygiene with fabric care products, making the choice of fragrance essential to the experience. We provide both creative and technical support to develop a scent that represents your brand and helps your products make a strong impression. 

Encapsulated Technology

We developed OptiEssence, a unique encapsulated fragrance system that significantly improves the performance of fabric softeners and makes that fresh scent last longer. If you need inspiration, we can even guide you towards new trends in the constantly-evolving fabric care sector. 
“
Fragrance evaluation is like treasure hunting. It’s a perfumed adventure of seeking the correct notes and exploring the perfumers’ talent where the results can be somewhat unexpected and rewarding!
”
Zara, Scentmaker in Evaluation
“
They say it takes just one scent to bring back a thousand memories. I have the honour of creating those scents in my role as a perfumer and I consider that a great privilege.
”
Steph, Scentmaker in Perfumery
“
Giving our customers insights into “the next big thing”, and then watching as it emerges through new launches, is one of the most exciting parts of my job.
”
Lisa, Scentmaker in Marketing
“
I love finding new ways to tell a story through fragrance. Being a perfumer allows me to do this in a creative way, ensuring we can help to bring our customers’ products to life through scent.
”
Peter, Scentmaker in Perfumery
“
Fragrance continues to fascinate me; it influences so many different things. As a Marketer, I love working alongside so many creative people and being able to share new ideas with customers.
”
Laura, Scentmaker in Marketing

Have a scent in mind?

WE'RE HERE TO HELP YOU BRING IT TO LIFE

marigold hand with spray bottle

Household care

We transform functional household products into applications that are a pleasure to use. From washing up liquid and surface spray to toilet cleaner and bleach, we help create a sensory experience that consumers associate with cleanliness and hygiene.

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purple personal care woman

Personal care

We believe the right fragrance can completely transform personal care brands. From alluring body sprays to energising shower gels and revitalising shampoos, our Scentmakers provide expert insights to help you create unforgettable products.

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yellow home fragrance woman

Home fragrance

Our contemporary fragrances are inspired by the world around us. We follow the latest trends in colour, fashion and home interiors – offering the creative and technical support to develop exciting new fragrances that capture the moment and bring ambience to any interior space.

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green natural extracts woman

Natural extracts

We produce and supply a wide selection of natural extracts. We love showing customers what’s possible, giving you endless inspiration for new product development.

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Fine fragrance

Developing fine fragrances is all about evoking memories, feelings and emotions. Unlike other product categories, the “scent” takes centre stage. We combine our technical expertise with the finest ingredients, letting our imaginations run wild in search of the next exciting and iconic fragrance.

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